Sri Lankan Airlines Moscow to Colombo launch visuals
Agency - Wunderman Thompson Sri Lanka
Russian Matryoshka dolls are sets of dolls of that fit inside one another which form layers in a single unit.
Similarly different facets can be seen within categories of tourist destinations in Sri Lanka - potentially providing ‘unlimited’ experiences. Eg - Beaches famous for either marine life, historical sites, surfing etc.
The idea was to connect these and represent Sri Lanka as a tourist destination with non-stop adventure etc.
and bring it to life through an icon synonymous with Russia.
Non-stop Beaches
Non-stop Teatime
Non-stop Serenity
Non-stop Adventure
Creative Director - Asela De Silva
Senior Art Director - Sasha Makalanda
Copywriter - Ravindu Wilegoda
Art Director - Ravisha De Silva
